The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Allocate responsibilities for direct marketing activities
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Critically analyse criteria for setting priorities for direct marketing activities, in accordance with marketing plan and organisational direct marketing requirements Completed |
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Assemble required resources to conduct direct marketing activities Completed |
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Brief staff and suppliers on their budgets, timelines, roles and responsibilities Completed |
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Develop forms for conducting direct marketing activities and recording responses Completed |
Evidence:
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Implement direct marketing activities
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Schedule work on each campaign element according to lead times required for different media and in accordance with marketing plan Completed |
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Ensure staff and suppliers meet agreed production schedule and budget Completed |
Evidence:
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Identify any likely variations in production budget, raise with relevant persons as required, and gain approval for variations Completed |
Evidence:
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Make provisions to cover promotion overperformance Completed |
Evidence:
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Implement direct marketing activities in accordance with direct marketing plan objectives Completed |
Evidence:
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Ensure activities are implemented in accordance with legal and ethical requirements Completed |
Evidence:
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Monitor direct marketing activities
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Record responses at regular intervals throughout campaign Completed |
Evidence:
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Identify and use evaluation criteria to determine campaign effectiveness Completed |
Evidence:
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Determine whether campaign is overperforming Completed |
Evidence:
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Implement new targets and procedures to capitalise on positive overperformance Completed |
Evidence:
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Modify direct marketing activities to extinguish nonprofitable overperformance Completed |
Evidence:
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Determine continuous improvement opportunities
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Analyse success indicators of direct marketing campaign Completed |
Evidence:
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Document campaign performance in accordance with organisational reporting requirements Completed |
Evidence:
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Encourage team members to identify and propose ways to improve campaign performance Completed |
Evidence:
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Determine, document and assign responsibilities for required improvements to future direct marketing campaigns Completed |
Evidence:
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